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The Role of CDPs in Combining Data from Multiple Sources
When a consumer's combined profile in your CDP includes their marketing and purchase information, you can suppress...
The Benefits of Pulling Data from Other APIs with a CDP
With numerous different types of marketing innovation out there each one typically with its own three-letter acronym you might question where CDPs originate from.
Putting the Customer at the Center with a CDP
When a client's combined profile in your CDP includes their marketing and purchase information, you can suppress advertisements...
CDPs: The Key to Leveraging Big Data for CMOs.
CDPs can also provide a number of functions, including data governance and data quality, data formatting, data segmentation...
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Combining Raw, Real-time Customer Data with a CDP
The Role of CDPs in Understanding Customer Behaviour
CDPs and the Importance of Data Governance
